SWISSMADE.COM is the idea of an architect who was traveling in the US, South Africa and other places where Swiss chocolate or cheese products were goods in short supply. With the help of 3 friends, the first typical Swiss international onlineshop went online in the fall of 2004. Meanwhile, with a new team, it became a quite successful business (not that much in the current recession though), the site has some 1000 visitors every day and more products are added every week. We can supply now almost every imaginable swiss product - from the Zena REX Peeler to Rolex watches.

The "Swiss Made" aspect

Not every product in our shop is 100% made in Switzerland, of some only the idea, design, marketing are. We would very much welcome the new rules though, because for certain products (like expensive watches i.e. from 'Breitling') it's a swindle to the customer when it says 'swiss made' but only the final assembly actually has taken place in Switzerland.

"Swiss Made" as reported by Matthew Allen on swissinfo.com on April 6, 2008: The Swiss government wants to replace vague laws with concrete rules to crack down on abuses of "made in Switzerland" and Swiss cross labels. Consumer groups have welcomed the idea, but business leaders want flexibility.

Proposals under consideration: At least 60% of research, development and manufacturing costs should be in Switzerland and that food products should be made of at least 90% home-grown ingredients to qualify as Swiss made.

The Consumer Protection Association wants to see for example an end to Swiss branded cheeses containing milk from Polish or German cows. "This is absurd. For Swiss consumers the milk in Swiss cheeses comes from Swiss cows. Whatever has a Swiss cross or Swiss origin on it must have Swiss [ingredients] in it," the association stated.

However, food giant Nestlé did not think that the origin of raw materials made much of a difference to consumers. "I don't think people really mind where the milk comes from when they buy, for example, chocolate. They buy it because they like the finished product," spokesman Francois-Xavier Perroud told swissinfo.

Switzerland, a small country (41.293 km2, 6.9 Mio. inhabitants) in the heart of Europe, is known for its beautiful mountains and lakes. There are however, a
number of other positive attributes which are associated with this country, its
people and its products. For instance, Switzerland has developed an
international reputation for producing high quality and innovative products and
services. The goal of our Web site is to provide a user-friendly and informative
online experience to consumers who would like to purchase some of the best
products Switzerland has to offer.

:: swissmade.com was established in 2004. Since 1995, we
have expanded our online sales channel to include international fulfillment and
distribution, with an emphasis on wristwatches.

^{Top of Zurich - We have 3 offices, one in Zurich's first highrise building,
1930 (behind the big clock)}

Address:

SWISSMADE.COM / :: subwave Internet
P.O. Box 589
CH - 8037 Zürich
Switzerland
Telefax +41 44 273 43 29
Telephone +41 44 273 xx xx Please always e-mail !
E-mail :  info at subwave com

Please use e-mail for all inquiries.
We have not the capacity to do support or take orders over the phone.
Thank you for your understanding.
If no reply over above address try subwave *at* yahoo com

Further information:

:: subwave.com is operating several successful onlineshops since 1996.
We are probably the biggest internet watch-seller in Switzerland. See
www.pilot-watch.com, www.fliegeruhren.ch and uhrenvertrieb.ch.

2009 : SwissMade.com is also a retail shop :: Info see watchsale.ch

'subwave' is a protected trademark.
Commercial register No. CH-020.1.021.968-3

SWISSMADE.COM is official partner of Switzerland Tourism since July 2007

^{Banking account:
Account no. 1100-0486.533
Zuercher Kantonalbank
Hauptsitz
CH-8001 Zürich
Switzerland
IBAN: CH35 0070 0110 0004 8653 3}

^{:: subwave Internet Schulthess [Beneficary Name]
P.O.Box 589
CH-8037 Zürich}

^{Clearing No. Switzerland: 700
International SWIFT Nr. ZKBKCHZZ80A}